Similar Audiences - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Similar Audiences?
Similar Audiences are groups of users that share characteristics with an existing first-party audience, often referred to as the "seed data." These audiences are used by marketers to extend the reach of their campaigns by targeting individuals who are likely to exhibit similar behaviors or interests. By leveraging Similar Audiences, marketers can effectively broaden their customer base while maintaining relevance and personalization. Astrad’s Similar Audiences are generated through the power of its Lookalike AI scoring, which analyzes seed data to identify and score audiences that closely match the original group. This AI-driven approach helps marketers identify high-potential prospects and optimize their targeting strategies, ultimately enhancing campaign performance and driving higher engagement.