Tagged User - Definition

A user who visits an advertiser’s website and is subsequently identified by Astrad through a tracking tag is referred to as a tagged user. Typically, this identification is accomplished using a cookie, which stores data about the user's behavior on the site. However, the tag infrastructure is flexible and can be extended to incorporate other forms of identifiers, such as device IDs or browser fingerprints, enabling the collection of valuable user data across different environments. By tagging users in this way, Astrad can track their interactions, preferences, and behaviors, helping advertisers deliver more personalized and targeted marketing campaigns. This identification process plays a crucial role in improving the effectiveness of digital advertising strategies.