Video Completion Rate (VCR) - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Video Completion Rate (VCR)?
View Completion Rate (VCR) is a widely used key performance indicator (KPI) for video advertising campaigns, typically expressed as a percentage. It measures the ratio between the number of completed video views and the total number of consumers exposed to the video ad. To count as a completed view, a consumer must watch a minimum duration of the video, which is often set by the advertiser to ensure meaningful engagement. VCR is an important metric for assessing the effectiveness of video campaigns, as it indicates how well the content is retaining viewers and whether the ad is compelling enough to hold attention throughout its duration. A higher VCR suggests better audience engagement and greater impact of the video ad.