Webrooming - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Webrooming?
This behavior, known as "webrooming," occurs when shoppers conduct product research online, gathering information such as reviews, prices, and specifications to make informed decisions. After researching, they choose to visit a physical store to complete the purchase. Webrooming has become increasingly common as consumers take advantage of the wealth of information available online but prefer the tactile experience of shopping in person, whether for immediate possession, to see the product firsthand, or to avoid shipping delays. Retailers can benefit from understanding webrooming by ensuring that their in-store experience aligns with the expectations set online, bridging the gap between digital and physical shopping channels.