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Pricing Analysis

Programmatic media buying models to match your campaign goals.

Match Your Media Buying Model With Your Campaign Goals

Programmatic media buying models to match your campaign goals.

CPM

Pay for every impression displayed.

CPCV

Pay for every completed video viewed.

CPV

Pay for every video view.

CPC

Pay for every click.

CPA

Pay for every completed action.

CPI

Pay for every app install.

Choosing Your Ideal Media Buying Model

As an advertiser, if you want to pay by the number of clicks made on your ads then it makes sense to trade on a Cost-Per-Click (CPC) model.
Or if you want to pay for the number of completed views of your 30 second video, then it makes sense to trade on a Cost-Per-Completed-View model.

Choose Your Ideal Media Buying Model

ASTRAD offers advertisers a unique way to trade programmatically by enabling each advertisers to choose the media buying model that best aligns with their campaign: fixed CPM, dynamic CPM, CPCV, CPV, CPC or optimisation against an event using CPA or CPI.

As an advertiser, if you want to pay by the number of clicks made on your ads then it makes sense to trade on a Cost-Per-Click (CPC) model. Or if you want to pay for the number of completed views of your 30 second video, then it makes sense to trade on a Cost-Per-Completed-View model.