A DSP, which stands for Demand-Side Platform, is specialized software designed for the automated delivery of programmatic advertising, commonly through real-time bidding auctions. The primary function of a DSP is to showcase ads on appropriate ad spaces in accordance with specific targeting criteria while ensuring cost-effectiveness.

No, you don’t need specialized knowledge to use ASTRAD DSP, but having a basic understanding of digital advertising concepts, programmatic advertising, ad creatives, data analysis, budget management, target audience selection, bidding strategies, and ad compliance can be beneficial. We offer resources and support to help users get started through our user guides and account managers.

Demand-side platforms (DSPs) automate ad serving through real-time bidding. Here’s a breakdown:

1. Campaign Setup: Advertisers configure campaigns with targeting criteria and ad creatives.

2. Publisher Inventory: Publishers offer ad spaces via exchanges and platforms.

3. Ad Opportunities: Exchanges present ad opportunities with details.

4. Dynamic Bidding: DSPs evaluate and bid on opportunities based on criteria.

5. Real-Time Auction: Advertisers compete in an instant auction.

6. Winning Impression: The highest bidder secures the ad impression.

7. Ad Serving: The DSP delivers the ad to the publisher’s site or app.

DSPs facilitate efficient and precise ad delivery in milliseconds, ensuring ads reach the right audience seamlessly.

ASTRAD supports all creative formats and devices:

Mobile (app and web):

• Banner
• Video
• Audio
• Rich Media
• Native

Desktop:

• Banner
• Video
• Audio
• Rich Media
• Native

CTV and Top box:

• Banner
• Video

DOOH:

• Banner
• Video

We offer our clients both self-service and managed campaign models, in either case our managers will guide you and advise you to set up or optimize your campaigns. We can also work in a hybrid model to maximize cooperation and success rate!