Conducting a Brand Lift Study: Methodology and Best Practices
The good, the bad, and the ugly — one day, Samsung batteries started to explode. They went kaboom. And overnight,
The good, the bad, and the ugly — one day, Samsung batteries started to explode. They went kaboom. And overnight,
Picking where to plunk down your dough is one of the biggest make-or-break decisions you’ll make when it comes to
Smartwatches, Apple Vision, multiple tablets, a score of computers, and cellphones a million — today, the average person has over
Spotify, Netflix, Adobe, Microsoft, and thousands of other megalomaniacal — and highly profitable — businesses have switched to subscription instead
Crack the code of your sales performance and supercharge your business. Forget all your gut instincts, your Hail Mary passes,
A couple of years ago, Harvard University published a study on the emotional connectors of marketing and how exploring them
1.83 million — that’s how many apps are, as of 2024, on Apple’s App Store. And on Google Play? 3.95
Understanding consumer purchase behavior is your bread and butter—it is paramount for crafting marketing strategies that resonate deeply. Strategies that
A full-funnel marketing strategy is the cat’s meow for engaging and converting customers at every stage of their journey. For
There’s a digital marketing labyrinth — a daunting multi-cornered Greek myth monstrosity that requires a ball of yarn and the
David Ogilvy once said, “If it doesn’t sell, it isn’t creative.” Display ads are the bedrock of digital marketing. We
In the cutthroat arena of mobile marketing, app install ads are your bow and arrow of choice. The bell has
Understanding how subscription marketing shapes consumer behavior is the cornerstone of building successful programs — from strategies and ad buyouts
Boosting marketers and Mad Men with a strong grasp of key ad performance metrics allows them to precisely measure ad
Give ABM customization a try and watch your “engines” roar. This article is here to equip businesses with the scoop
Let’s talk turkey and give beginners a clear grasp of ROAS calculation — the tools they will need to properly
Let’s talk about apps and the whole funnel in user issues — this guide is here to help you. To
Marketers need cutting-edge ad concepts — it’s crucial for staying afloat. Those tools and know-how are the difference between merely
Understanding the interplay of Account-Based Marketing (ABM) vs. Inbound Marketing is pivotal if you want to craft a winning marketing
In the B2B world, targeted account-based marketing (ABM) helps you snag high-value clients through personalized outreach. It’s the equivalent of
Getting up close and intimate with intent-based marketing gives your mad ad skills that extra oomph — the one that
Understanding why native advertising is surging in popularity requires recognizing its benefits for both consumers and brands. Native ads, seamlessly
Your brand is your soul — you have to do everything in your power to keep it respectable. Think Samsung
Understanding the nuances of contextual vs behavioral targeting is key to crafting impactful digital ad campaigns. This examination will delve
Are you confusеd about navigating thе complеx world of onlinе ad buying? This guidе dеmystifiеs Dеmand Sidе Platforms – DSPs.
Are you confusеd? Too many acronyms in your marketing toolbox? Scratching your head and trying to figure out the differences
You might be throwing money down the toilet — there’s no better way to say this. Ads, particularly nowadays, are
Long gone are the days of Don Draper — and the man’s cavalier, who almost acts by the seat of
Let’s do a case study quickly and to the point. In 2018 a known franchise of an international pizza brand
Marketing and getting your brand out there is hard — that’s it. That’s a big reveal. In a nutshell, it
Nowadays, you have to basically have a bear on a tricycle, juggling bowling balls even to get a passing glance
Scratching your head and wondering, “What am I doing wrong? How do I attract high-quality leads?” This article gives you
Feeling lost? One more brand in a crowded local market? Just one more fish in the pond? You have aspirations
Mobile ad dominance continues, but the game is changing — the times, as good-old Bob Dylan said, are a-changin’. Stay
In an era where digital landscapes are constantly evolving, ASTRAD, a premier demand-side platform, is pioneering the integration of Artificial
The quest for more efficient, targeted, and cost-effective advertising strategies is perpetual in the ever-evolving digital marketing landscape. ASTRAD, a
White-label DSPs sound complex – one of those terms that is full of intrigue and over-complicated – but they’re your
The revolution is here, and part of it is fueled by Account-Based Marketing (ABM) tools. They are the cat’s meow
Currently, one thing, above everything else, dominates the landscape — Big Data. Companies are fighting like rabid dogs in the
Struggling to attract and keep customers? Buckle in tight and get ready for some cheat codes. Boost your growth potential,
Programmatic advertising thrives on precision, but reaching the right eyes with your message can feel like throwing darts blindfolded –
The cookie crumbles — it is inevitable. Just don’t tell that Sesame Street rascal about those truisms. And Google’s market-savory
Don’t get lost in location lingo. Let’s be absolutely honest about today’s world — it’s all about branding. And that
Frustrated by ads missing the mark? Spending truckloads of dough and getting little returns? In the digital wilderness, precision is
Google’s impending phase-out of third-party cookies by the end of 2024 signifies a pivotal shift in the digital advertising landscape.
Thanks to the digital revolution, we are now working overtime, trying to keep up with changes and, in frustrated fits,
For now, there is one undisputed belle of the ball – AI. Thanks to advancements like ChatGPT, artificial intelligence, and
How do you measure brand awareness? More importantly, what is brand awareness? In this article, we will take a leap
With the convergence of smart tech with television, connected TV advertising has slowly but surely become one of the most
Something as seemingly trivial as misunderstanding a single word in a complex term can end up costing your company millions
Flexible, effective ads are around the corner. Contact us to take the first step.