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Are you confusеd about navigating thе complеx world of onlinе ad buying? This guidе dеmystifiеs Dеmand Sidе Platforms  – DSPs.

Are you confusеd? Too many acronyms in your marketing toolbox? Scratching your head and trying to figure out the differences

You might be throwing money down the toilet — there’s no better way to say this. Ads, particularly nowadays, are

Long gone are the days of Don Draper — and the man’s cavalier, who almost acts by the seat of

Let’s do a case study quickly and to the point. In 2018 a known franchise of an international pizza brand

Marketing and getting your brand out there is hard — that’s it. That’s a big reveal. In a nutshell, it

Nowadays, you have to basically have a bear on a tricycle, juggling bowling balls even to get a passing glance

Scratching your head and wondering, “What am I doing wrong? How do I attract high-quality leads?” This article gives you

Feeling lost? One more brand in a crowded local market? Just one more fish in the pond? You have aspirations

Mobile ad dominance continues, but the game is changing — the times, as good-old Bob Dylan said, are a-changin’. Stay

In an era where digital landscapes are constantly evolving, ASTRAD, a premier demand-side platform, is pioneering the integration of Artificial

The quest for more efficient, targeted, and cost-effective advertising strategies is perpetual in the ever-evolving digital marketing landscape. ASTRAD, a

White-label DSPs sound complex – one of those terms that is full of intrigue and over-complicated – but they’re your

The revolution is here, and part of it is fueled by Account-Based Marketing (ABM) tools. They are the cat’s meow

Currently, one thing, above everything else, dominates the landscape — Big Data. Companies are fighting like rabid dogs in the

Struggling to attract and keep customers? Buckle in tight and get ready for some cheat codes. Boost your growth potential,

Programmatic advertising thrives on precision, but reaching the right eyes with your message can feel like throwing darts blindfolded –

The cookie crumbles — it is inevitable. Just don’t tell that Sesame Street rascal about those truisms. And Google’s market-savory

Don’t get lost in location lingo. Let’s be absolutely honest about today’s world — it’s all about branding. And that

Frustrated by ads missing the mark? Spending truckloads of dough and getting little returns? In the digital wilderness, precision is

Google’s impending phase-out of third-party cookies by the end of 2024 signifies a pivotal shift in the digital advertising landscape.

Thanks to the digital revolution, we are now working overtime, trying to keep up with changes and, in frustrated fits,

For now, there is one undisputed belle of the ball – AI. Thanks to advancements like ChatGPT, artificial intelligence, and

How do you measure brand awareness? More importantly, what is brand awareness? In this article, we will take a leap

With the convergence of smart tech with television, connected TV advertising has slowly but surely become one of the most

Something as seemingly trivial as misunderstanding a single word in a complex term can end up costing your company millions

It’s not so much what they say about you when you’re in the room — it’s what they say about

In the dynamic digital advertising landscape, where clicks and funnels are key, understanding the nuances between Demand-Side Platforms (DSPs) and

The infamous speech by Mark Pritchard about brand safety in 2018 has changed programmatic advertising as we knew it for

Astrad can help advertisers retarget users in the following ways: by either uploading device IDs into the platform or creating

Apple finally dropped the bombshell that will make its IDFA useless as of iOS 14, to be released in September

Lead generation is capturing people’s interest in a product or service. Marketers use many channels to achieve their weekly, monthly,

At Astrad we offer advertisers Data Management Platform (“DMP”) capabilities alongside our Demand Side Platform. A DMP is a place

Private Marketplaces, or PMPs for short, are programmatic auctions where the advertiser and publisher trade based on an agreed deal:

At one point, one industry colleague counted almost 400 DSPs globally. With so many DSPs pushing a similar message, it