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ASTRAD DOOH

Reach your audiences wherever they are with digital out-of-home (DOOH) advertising.

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Get More Audience Engagement

Digital out-of-home advertising is ideal for you, if:
You want to reach your audience in public environments, including:
  • Digital billboards
  • Outdoor screens
  • A network of screens
You’re an agency or advertiser who wants more control over:
  • Targeting
  • Measurement
  • Attribution
You’re looking for something that can be incorporated into your omnichannel strategy and tie your campaigns to actual business results.

Why Digital Out-Of-Home?

Scale and Objectivity

Our buy-side approach allows us access to all the premium inventory you need at scale across various providers with no conflict of interest.

Streamlined Activation

Build out the tech you need to activate your DOOH campaigns while using the intuitive workflows quickly you’re already familiar with.

Omnichannel Targeting

Extend your reach by adding DOOH into your current media mix, targeting audiences out of home using location and temporal data and first- and third-party data.

Measurement and Attribution

Manage an omnichannel experience and measure the real impact of your DOOH advertising strategies by tying offline and online user journeys.

ASTRAD’s Innovative Approach to DOOH helps you:

Get more eyes on your ads, and make a greater impact. Higher viewability leads to:
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Deliver relevant messages at the right moment

Connect with your target audience

Create highly personalized experiences in real time

Reap the benefits of digital ads without using a vast budget

Build engagement and increase your competitive edge

Bridge the Gap Between Offline and Online

Quantify OOH

Build a strong OOH strategy based on real audience data. Use ASTRAD’s location data to accurately measure your OOH placement and identify consumers who have been directly exposed to your OOH ad.

Re-target Digitally

Enhance your OOH message across multiple consumer touchpoints (mobile/ desktop/ tablet/ CTV) to further influence consumer consideration.

Extend Your Audience

Find users with the same demographic information, location, interests, and behaviors as your OOH-exposed and digitally engaged audience.

Measure Impact

Understand how users move around in relation to your OOH placements. Close the loop between OOH and conversions by tracking foot traffic and measuring in-store foot traffic.

How Does It Work?

Step 1

We identify your OOH placements.

Step 2

And capture the exposed users.

Step 3

We retarget them on their mobile devices.

Step 4

And across devices.

Step 5

We find and target lookalikes.

Step 6

You get a report on numerous metrics.

See the Numbers

DOOH is both growing and measurable.

$ B

in revenue generated from DOOH advertising in 2018.

0 %

of consumers are more likely to click on a mobile ad after being exposed to the same DOOH ad first.

0 %

increase in engagement when mobile and DOOH are paired together.