Ad Fraud Detection
ASTRAD makes sure your ads are seen by real people.
The Dangers of Digital Ad Fraud
Ad fraud is a real problem in programmatic advertising. Ad fraud most commonly involves:
Bots
Automated scripts that pretend to be humans.
Domain spoofing
Falsely representing low inventory as premium inventory.
Fake Impressions
Ad views that weren’t actually seen by a real person.
Prevent and Detect Digital Ad Fraud
To combat digital ad fraud, ASTRAD’s got comprehensive ad fraud prevention strategies to safeguard you against potential risks.
100% Transparency in Campaigns and Ad Inventory
You’ll have full visibility into where each ad appears, empowering you to:
- Closely monitor activity and KPIs
- Detect anomalies
- Take immediate action when necessary
Reduced Ad Fraud Through Targeted Ad Placement
You can create very specific lists of where you want your ads to be shown, reducing ad fraud opportunities. ASTRAD supports:
- Whitelists
- Blacklists
- Private marketplaces
Secure Your Ad Inventory: Ads.txt and App-ads.tx Initiatives
Prevent the unauthorized selling of ad inventory for websites and apps. Supported by publishers and exchanges, for every bid request, the DSP checks if the exchange or SSP can sell that publisher’s inventory as a direct seller or reseller.
Third Party Solutions for Fraud Detection
ASTRAD’s third-party solutions like Integral Ad Science and MOAT provide pre-bid and post-bid tools to detect and exclude non-human traffic or IVT (Invalid Traffic).
Ad Exchanges and Real-Time Fraud Detection
Ad exchanges play a pivotal role in combating ad fraud by implementing real-time fraud detection tools that:
- Scan
- Detect
- Block fraudulent activities
Ready to See Your Digital Ad Results Soar?
Flexible, effective ads are around the corner. Contact us to take the first step.
Targeting
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