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Footfall

Drive and measure your store visits.

Increase Footfall In-Store Through Geolocation Advertising

Consumers, on average, spend nearly 4 hours daily on mobile devices. Mobile platforms provide an excellent means to connect with consumers, especially those in the local vicinity of your store(s). Leveraging available location data for targeting, your advertisements will be displayed to individuals when they enter a predefined area around your store.

Integrating audience targeting with other strategies.

Add Any Number of Locations for Targeting

Step 1 - Access the ASTRAD Platform

Navigate to the ASTRAD platform located under Workspace > Geo-location.

Step 2 - Add Target Locations

Advertisers can add multiple locations for targeting.

Step 3 - Choose Location Placement

These locations can be either manually plotted on a map or imported using postcodes or latitudinal and longitudinal coordinates.

Step 4 - Set Radius for Ad Display

Advertisers can specify the radius around each location to determine where their ads will be shown to people.

Boost In-Store Traffic with Local Advertising

Target Local Area

To boost in-store traffic and increase footfall, focus on showing your ads within the immediate vicinity of each store location.

Allocate Budget Wisely

Concentrate your advertising budget on reaching people who are nearby and don't have to travel a significant distance to reach your store.

Promote Local Awareness

Prioritize local awareness to establish your store in the minds of nearby consumers.