Campaign Design
Craft a winning strategy by focusing on crucial elements: Data utilization, Precise targeting, Compelling content, and more.
Targeting
Given all the options, you need to determine the best path to reach your audiences precisely. These options include:
Third-party data
First-party data
Contextual targeting
Geo-location targeting
For example, a large high retailer with hundreds of shops may decide that their best option to reach females between 18 and 35 is to build a contextual network of publishers that best fit that profile.
Engagement
Programmatic advertising uses machine learning to predict user engagement with ads, but creativity drives engagement. Marketers can choose from various ad formats to reach their target audience effectively. Formats such as:
Audio
Banner
Native
Rich media
Video
A significant challenge in marketing is incremental reach, but adding new ad formats, like audio, can unlock total reach on new publishers while maintaining targeting and engagement strategies.
How it works
Determine budget and campaign goals
Outline your target audience
Select your Ad format
Generate your creatives
Deliver and monitor performance
Targeting
- Third-party data
- First-party data
- Contextual targeting
- Geo-location targeting
Engagement
- Audio
- Banner
- Native
- Rich media
- Video
Measurement
Marketing metrics allow you to track your progress and measure your success. Everyone involved in a campaign must have access to the data to track and monitor progress.
There are two main types of metrics that you need to be on top of.
- Campaign metrics like delivery, pacing, and reach.
- Campaign’s goals that determine success or failure. These are outcomes such as sales or the number of people that visited a store because they were exposed to your campaign.
Optimization
Every campaign will require some level of optimization, and what you do will be determined by the performance of campaign metrics and goals.
Are you reaching your daily delivery goals?
Take immediate action – which may involve adding more inventory to increase delivery based on your targeting.
Targeting
Given all the options, you need to determine the best path to reach your audiences precisely. These options include:
- Third-party data
- First-party data
- Contextual targeting
- Geo-location targeting
- And more.
For example, a large high retailer with hundreds of shops may decide that their best option to reach females between 18 and 35 is to build a contextual network of publishers that best fit that profile.
Engagement
Programmatic advertising uses machine learning to predict user engagement with ads, but creativity drives engagement. Marketers can choose from various ad formats to reach their target audience effectively. Formats such as:
- Audio
- Banner
- Native
- Rich media
- And video.
A significant challenge in marketing is incremental reach, but adding new ad formats, like audio, can unlock total reach on new publishers while maintaining targeting and engagement strategies.
Measurement
Marketing metrics allow you to track your progress and measure your success. Everyone involved in a campaign must have access to the data to track and monitor progress.
There are two main types of metrics that you need to be on top of.
- Campaign metrics like delivery, pacing, and reach.
- Campaign’s goals that determine success or failure. These are outcomes such as sales or the number of people that visited a store because they were exposed to your campaign.
Optimization
Every campaign will require some level of optimization, and what you do will be determined by the performance of campaign metrics and goals.
For example, suppose you are not reaching your daily delivery goals. In that case, you need to take immediate action – which may involve adding more inventory to increase delivery based on your targeting.
Ready to See Your Digital Ad Results Soar?
Flexible, effective ads are around the corner. Contact us to take the first step.
