Retargeting

Re-engage your target audience, and improve your campaign’s performance.

Reconnect With Users

Send carefully targeted messages to re-engage users who have:

Stopped using your app after 30, 60, 90 (or any different duration) days

Shown interest in your service or product but haven’t yet made the purchase

Did You Know…?

Nearly 70% of people downloading an app either stop using it or uninstall it after 3 months. That’s why app developers need many options for retargeting.

Reach Lapsed Users

Rekindle the interest of previous users to reinstall your app and/or continue engaging with your brand.

Improve Re-attribution Rates

Create any user segments to target users based on the time lapsed or whether they’ve made a purchase.

Acquire New Users

Retarget users who’ve shown an interest in your brand or app but haven’t yet committed to buying – and convert them.

Convert Non-Buyers

Retarget non-buyers with carefully crafted messages tailored to several segments based on:

Time since installation

A special offer

A concern that users have that put them off from buying

This allows your advertising to:

Be more proactive about converting non-buyers into buyers

Recover some of the costs from the initial acquisition

Tap into unexplored opportunity

Create Your Retargeting Campaigns

Here’s how you can get started.

Step 1

Build your plan, including making your customer or user segment files and tailored creatives for each segment.

Step 2

Set up your targeting and different treatment strategies for each segment in the lines.

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