We offer a variety of tracking solutions. You can create web-based tracking pixels or manually connect our postback to your preferred tracking platform. You can also set third-party impression trackers in your creatives.
Explore FAQs About Our DSP Platform
Discover how ASTRAD automates ad buying and targeting – maximizing your reach and results across platforms.
Basic Questions
A DSP, which stands for Demand-Side Platform, is specialized software designed for the automated delivery of programmatic advertising, commonly through real-time bidding auctions. The primary function of a DSP is to showcase ads on appropriate ad spaces in accordance with specific targeting criteria while ensuring cost-effectiveness.
No, you don’t need specialized knowledge to use ASTRAD DSP, but having a basic understanding of digital advertising concepts, programmatic advertising, ad creatives, data analysis, budget management, target audience selection, bidding strategies, and ad compliance can be beneficial. We offer resources and support to help users get started through our user guides and account managers.
Demand-side platforms (DSPs) automate ad serving through real-time bidding. Here’s a breakdown:
Campaign Setup: Advertisers configure campaigns with targeting criteria and ad creatives.
Publisher Inventory: Publishers offer ad spaces via exchanges and platforms.
Ad Opportunities: Exchanges present ad opportunities with details.
Dynamic Bidding: DSPs evaluate and bid on opportunities based on criteria.
Real-Time Auction: Advertisers compete in an instant auction.
Winning Impression: The highest bidder secures the ad impression.
Ad Serving: The DSP delivers the ad to the publisher’s site or app.
DSPs facilitate efficient and precise ad delivery in milliseconds, ensuring ads reach the right audience seamlessly.
Ads purchased through ASTRAD DSP can appear in various digital spaces, including websites, mobile apps, social media, search engines, email, video content, connected TV, gaming, and more. We offer diverse placement options, allowing advertisers to target specific audiences and achieve their campaign goals effectively.
ASTRAD supports all creative formats and devices:
Mobile (app and web):
- Banner
- Video
- Audio
- Rich Media
- Native
Desktop:
- Banner
- Video
- Audio
- Rich Media
- Native
CTV and Top box:
- Banner
- Video
DOOH:
- Banner
- Video
We offer our clients both self-service and managed campaign models, in either case our managers will guide you and advise you to set up or optimize your campaigns. We can also work in a hybrid model to maximize cooperation and success rate!
Payment Terms
Yes we do, the minimum prepayment is $100.
ASTRAD DSP operates on a prepaid model. We offer multiple payment options, including credit cards, wire transfers, and PayPal. You can conveniently add funds to your DSP account via the “Finance” section in your dashboard. Once you’ve deposited a minimum of $100, you can kickstart your ad campaign and start bidding for ad placements.
Our pricing model exclusively operates on CPM (Cost Per Mille), which means you will incur charges for every thousand impressions delivered via our DSP. You can, however, automatically set CPC, CPA, CPV, CPCV, etc. goals, and our optimization algorithms will do the rest to get as close to these goals as possible.
We do not impose a minimum campaign budget. We recognize that some campaigns may necessitate minimum testing budgets.
Prior to making a deposit, we encourage you to thoroughly review our privacy policy, demand policies, and terms of service. If you have any inquiries, please don’t hesitate to contact us at [email protected].
No! Once your ASTRAD DSP account is approved, you can initiate campaigns and contact your account manager for any queries that may arise during our collaboration.
Refund
To request a refund, you should initiate the process by sending a written request to your account manager’s email.
Once your account manager receives your request, they will initiate the refund process. If your request is approved, the refund will be processed within 30 (thirty) days of receiving your written request.
For further information, please refer to our terms of service page.
Please be aware that no refunds will be issued to demand parties whose accounts are terminated due to the presence of malicious, fraudulent, or inappropriate content. This includes, but is not limited to, actions such as auto-direct links, deceptive advertising, adult content, prohibited products and services, dating content, etc. Such violations may result in the termination of your account for an indefinite period until appropriate advertising material is provided.
Upon receiving your written request, we will complete the refund process within a period of 30 (thirty) days once it’s approved.
We can send your refund to your original payment source or the bank account of your choice (as long as the account is from the same company making the initial payment).
You can request a remaining balance refund within 60 (sixty) days of any funds being added to your account.
If your refund has been approved, it will be processed within 30 days. However, any delays in bank transactions are out of our hands.
If this situation arises, regrettably, a refund will not be possible. We retain the right to keep the remaining balance within your platform account. However, you can utilize this balance for any advertising activity on the platform.
Running Campaigns
We specialize in mainstream traffic and cover various verticals, including arts & entertainment, hobbies & interests, business, news, education, technology & computing, science, sports, shopping, style & fashion, automotive, careers, travel, home & garden, and pets.
Please take a moment to review our privacy policy and terms of use before making a deposit. If you have any inquiries, feel free to contact us at [email protected].
Our DSP works with standard IAB sizes.
Display:
320×50
320×480
300×250
480×320
728×90
768×1024
1024×768
Native:
180×180 Icon
1200×627 Cover image
Video:
320×480
480×320
1024×768
1920×1080
3840×2160
We don’t. However, we have a minimum recommended per country and creative type that will be provided to you automatically, depending on your campaign settings.
Yes, our account managers are at your service to assist you with your campaigns. Please consider that even though our account managers can guide you through our platform and give you the necessary recommendations, all of your settings depend only on your strategy.
To begin utilizing our platform, follow these steps:
- Create an account.
- Configure your campaign.
- Upload your creative materials.
- Await approval from our team for your creatives.
- Fund your account by making a deposit.
- Witness and enjoy the results!
We offer several cutting-edge tools crafted by our team to enhance your campaign efficiency and maximize your budget utilization. You can establish custom optimization rules, leverage our automatic performance algorithms, or use our manual optimization tool. Furthermore, our comprehensive reporting tool empowers you to analyze your campaign’s performance thoroughly.
Our team employs a combination of processes working with suppliers, third-party verification tools, and our proprietary in-house solutions to meticulously inspect and authenticate the traffic and inventories where your ads will be displayed.
We analyze traffic daily through our internal verification tools and third party tools like The Media Trust to ensure no ad fraud is tolerated.
Targeting & Retargeting
Yes! We have global reach and you can run in any country.
Our most popular GEOs are:
- United States
- United Kingdom
- Brazil
- Japan
- France
- Mexico
- Germany
- Canada
- Saudi Arabia
- Australia
You can target by device language, indeed!
You can! Not only can you allowlist certain publishers, but you can also denylist them.
Among many others, we offer the following targeting options:
- Geo, city, zip code, region, or location radius
- Connection type
- Carriers
- Categories
- Operating system
- OS version
- Browser
- Publisher name, domain, or ID
- Device ID
- IPs
- Demographics or interests
- Filter lists by:
Yes. We allow both campaign activity retargeting and advertising activity retargeting for attributed and unattributed data.
Yes, we do. We can create and upload deals to your account according to your preferences and needs.
Ready to See Your Digital Ad Results Soar?
Flexible, effective ads are around the corner. Contact us to take the first step.
Targeting
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