Audience Study
Make the most of your advertising campaigns. Our platform has the features to help you study your audience and make informed campaign decisions.
2 Main Campaign Processes
Pre-Campaign Work:
- Defining the strategy
- Planning
- Execution
- Optimization against campaign KPIs
Post-Campaign Analysis:
- Recap your campaign objectives and strategy
- Evaluate your campaign’s performance
- Assess if the campaign achieved its objectives
Analytics to Improve Your Ad Campaigns
Creative Analysis
Determine how well each option performed and their contribution to the campaign KPIs. This includes:
- Ad format (audio, banner, native, rich media, and video)
- Ad size
- Creative content
Channel Analysis
Evaluate how each channel performed against your campaign’s objectives and the budgets you defined during the planning stage. This includes:
- Audio
- Connected TV
- Desktop
- Mobile
- Tablet
Profile Analysis
Conduct profile analysis by target groups. This includes:
- Showing what performed best
- The weakest audiences
Get the Audience Insights You Need to Grow Your Brand
Here are a few of the questions ASTRAD helps you answer:
Who did my ads reach? Did they reach the right people?
What reach and scale did my ads achieve?
How did my view rates, engagement, and customer funnels look?
Ready to See Your Digital Ad Results Soar?
Flexible, effective ads are around the corner. Contact us to take the first step.
Targeting
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