Ad Tech - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Ad Tech?
Ad tech, short for “advertising technology,” is technology services that allow marketers to engage people across digital properties to achieve marketer-specified outcomes (e.g., brand awareness, engagement, consideration, conversion) and provide media owners selling & yield tools to monetize their inventory better. Ad tech encompasses a wide range of tools and platforms, including ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and analytics tools.
