Awareness - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Awareness?
The marketing objective of awareness advertising is to enhance consumer familiarity with a brand, whether at the organizational level or for specific products and services, by highlighting their respective benefits. This type of advertising focuses on making the target audience aware of the brand's existence, values, and offerings by emphasizing their unique benefits and differentiators.
