Cohort Audiences - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Cohort Audiences?
Google’s Cohort audiences are assigned to browsers based on their browsing behaviors, with each browser belonging to a single, mutually exclusive segment known as a Cohort. These Cohorts are designed to be large groups, making them unsuitable for measurement or optimization purposes using audience segmentation.
