Commerce Data - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Commerce Data?
ASTRAD’s collection of consumer purchases and interest data offers valuable insight into their behavior and decision-making processes. This commerce data set includes various information, such as demographics, location, ad clicks, viewed pages, products browsed and purchased, offline sales, and contextual data sourced from publishers, such as URLs, categories, and keywords.
