Media Buying Models
Ad Pricing That Fits Your Needs
Fixed CPM
Dynamic CPM
CPCV
CPV
CPC
CPA/CPI
Choose Your Ideal Media Buying Model
As an advertiser, if you want to pay by the number of clicks made on your ads then it makes sense to trade on a Cost-Per-Click (CPC) model.
Or if you want to pay for the number of completed views of your 30 second video, then it makes sense to trade on a Cost-Per-Completed-View model.
Revolutionary Ad Pricing: A Personalized Approach with Dynamic CPM
Fixed CPM
Advertisers can go for a fixed cost per thousand impressions. Simple and reliable.
Dynamic CPM
Impressions are valued in real-time, allowing advertisers to adjust their bids based on how valuable they think each impression is. It's like being able to fine-tune your ad strategy on the go.
CPCV
Advertisers pay for each completed view of their ad. So if you're all about people watching your entire ad, this model is perfect for you.
CPV
With this model, advertisers pay for each view of their ad, whether it's completed or not. It's great for increasing brand visibility and getting your message out there.
CPC
If you want to pay based on the number of clicks your ad gets, this one's for you. You only pay when people take action and click on your ad.
Optimization Against an Event
Advertisers can optimize their campaigns based on specific actions they want to achieve, like conversions (CPA) or installs (CPI). It's all about reaching your goals!
So depending on what you’re aiming for, ASTRAD has got you covered. If you’re all about clicks, go for the Cost-Per-Click (CPC) model. If you’re running a video ad and want to pay for completed views, the Cost-Per-Completed-View model is your best bet.
The best part is that these different media buying models give advertisers the flexibility to align their payment structures with their specific campaign objectives. It’s all about optimizing your ad spend and getting the most bang for your buck.
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Flexible, effective ads are around the corner. Contact us to take the first step.
