Consent Management Platform (CMP) - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Consent Management Platform (CMP)?
A Consent Management Platform (CMP) is a tool publishers utilize to request, receive, store, and update user consent regarding their online tracking, targeting, and sharing preferences. CMPs usually feature a user-friendly interface enabling users to allow vendors to access their online footprint easily.
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