Reengage with your B2B Audience
Retarget specific accounts defined by behaviors, vetical or location. ASTRAD has tools to help you analyze and remarket your campaign and website highest engaging prospects.
Engage and Convert Your Audience
Optimize your campaign performance and maximize your ROI by using first-party customer data for:
- Retargeting
- Customized messaging
- Tailored treatment strategies
Additionally, third-party data from leading Data Management Platforms like Adsquare or Nielsen allow you to identify and target specific:
- Accounts
- Intent
- Behavioral segments
First-Party Data
- Upload your own customer data into ASTRAD for enhanced retargeting.
- Apply differentiated messaging and treatment strategies to specific groups, such as lapsed, low-value, or high-value customers.
- Capitalize on your audience's familiarity with your products and services to increase conversions and engagement.
Third-Party Insights
- Access robust data sets from reputable Data Management Platforms like Lead Forensics or Bombora.
- Identify accounts, intent, and behavioral segments that closely align with your target audience personas.
- Refine your targeting strategies and ensure your ads reach the most relevant prospects.
Combining Audience Targeting with Other Tactics
Contextual Targeting
You can combine contextual lists of publishers (for example, automotive, fashion, high net worth) with third-party data to improve targeting accuracy and reach people with vital interests.
Geo-fencing Targeting
You can combine geo-fence targeting with third-party data. For example, target people interested in cars within 10 miles of an auto showroom.
Benefits of Using Precise B2B Data
Target new users or retarget existing and lapsed users. With ASTRAD’s B2B data, you can choose exactly who sees your ads. Get options for improving efficiency by:
