Account Based Marketing (ABM)

Access a variety of tools and features to reach your target audience with relevant content.

Reach Your Target Audience and Grow Your Brand

Cross-sell and upsell your products and services – to expand your customer base and increase lifetime value. Account Based Marketing (ABM) targets companies and individuals with personalized advertising.

Step 1

Identify your target companies and individuals that are a good fit for your products or services.

Step 2

Create personalized marketing campaigns that are tailored to your audience’s specific needs and interests.

Step 3

To launch your campaign successfully and provide comprehensive reporting, track response rates per vertical and company across multiple levels.

Choose Your Own
ABM Approach

Make an industry-wide impact or give one-on-one attention. With ASTRAD, you can choose the ABM strategy that fits your goals.

Vertical-Based Approach

Concentrate your marketing efforts within a particular industry or vertical.

  • Industry Know-How

Get content and messaging tailored to your industry.

  • Efficiency

Reach a bunch of businesses in your field without wasting time.

Individual Group of Companies Approach

Zoom in on individual companies or organizations.

  • Personalization

Get campaigns tailored to the unique needs and preferences of each company.

  • Strategic Focus

Give a handful of key clients or prospects intensive attention.

Precise, Engaging, Efficient Ad Campaigns

Get more out of your campaigns on ASTRAD’s platform.

Identify the Right Accounts to Target

Use third-party data to target individuals based on industry verticals and job roles.

 

Create sequential campaigns that align with your customer’s life cycle – from initial awareness to lead generation.


Enhance targeting by incorporating additional data such as location and Wi-Fi network, enabling access to specific buildings or Wi-Fi networks.

Create Personalized Campaigns

Ring-fence specific buildings via IP targeting so that only people inside that building see the ads.

 

Target your ads to people who are in a certain geographic area.

 

Select your desired companies and verticals to target.

Track and Measure Results

Run A/B tests to find out which ads generate the most engagement and performance.


Control ad exposure with frequency capping to avoid overexposure and optimize campaign delivery.