Artificial Intelligence and Machine Learning
Improve efficiency and make better buying decisions.
Machine Learning Algorithms:
You can use machine learning algorithms in programmatic advertising to identify patterns in data, such as user behavior. That means, you can make real-time decisions about where to place ads and how to optimize campaigns for better performance. These algorithms:
Can be trained and continuously learn campaign data to improve performance over time.
Automate buying, optimizing, and making changes for a campaign.
Benefits of Machine Learning
Real-Time Decision-Making
- Real-time signals
- Training
- Campaign performance
Budgeting
- Signals
- Data
- Conversion probabilities
Tailored to Customer Segments
Machine learning can be specifically trained to work on customer segments where the advertiser wants to target low, medium, and high-value customers.
Based on the customer value, the algorithms may bid two ways:
- Higher for high-value customers
- Lower for low-value customers
Unlock the Power of Machine Learning
Machine learning drives programmatic advertising by automating buying decisions, optimizing performance, and continuously learning from campaign data.
Harness the power of AI to achieve real-time insights and improved campaign effectiveness.
Endless Scale, Powered by ASTRAD
Real-Time Decision-Making
Machine learning allows you to make real-time decisions based on several data points:
- Real-time signals
- Training
- Campaign performance
This allows programmatic advertising technology to react to changes in campaign performance to improve results continuously.
Budgeting
Machine learning aids in real-time budgeting. Algorithms determine optimal bid prices for each impression by analyzing:
- Signals
- Data
- Conversion probabilities
Tailored to Customer Segments
Machine learning can be specifically trained to work on customer segments where the advertiser wants to target low, medium, and high-value customers. Based on the customer value, the algorithms may bid two ways:
- Higher for high-value customers
- Lower for low-value customers
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Flexible, effective ads are around the corner. Contact us to take the first step.
