Reach Your Target Audience
Reach specific groups of people defined by demographics, behaviors, or location. ASTRAD has tools to help you analyze existing customers.
Engage and Convert Your Audience
Optimize your campaign performance and maximize your ROI by using first-party customer data for:
- Retargeting
- Customized messaging
- Tailored treatment strategies
Additionally, third-party data from leading Data Management Platforms like Adsquare or Nielsen allow you to identify and target specific:
- Demographics
- Interest
- Behavioral segments
First-Party Data
- Upload your own customer data into ASTRAD for enhanced targeting and retargeting.
- Apply differentiated messaging and treatment strategies to specific groups, such as lapsed, low-value, or high-value customers.
- Capitalize on your audience's familiarity with your products and services to increase conversions and engagement.
Third-Party Insights
- Access robust data sets from reputable Data Management Platforms like Adsquare or Nielsen.
- Identify demographic, interest, and behavioral segments that closely align with your target audience personas.
- Refine your targeting strategies and ensure your ads reach the most relevant prospects.
Combining Audience Targeting with Other Tactics
Contextual Targeting
You can combine contextual lists of publishers (for example, automotive, fashion, high net worth) with third-party data to improve targeting accuracy and reach people with vital interests.
Geo-fencing Targeting
You can combine geo-fence targeting with third-party data. For example, target people interested in cars within 10 miles of an auto showroom.
Audience targeting enables advertisers to minimize wasted ad spending by showing ads to random people and throwing marketing budgets away. More importantly, it generates a more efficient and effective way to execute digital marketing.
Benefits of Using a DMP
Target new users or retarget existing and lapsed users. With a DMP, you can choose exactly who sees your ads. Get options for improving efficiency by:
