Audience Retargeting

Extend your audience by selling ad campaigns to marketers. Reach your site visitors after they leave your website.

Further Your Online Reach

Continue building your brand beyond our association websites. Studies show that brand awareness through repeat exposure drives stronger purchasing relationships. Now your business can be omnipresent without doing anything extreme or technical.
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How It Works

Here’s how you can use retargeting for your marketing efforts and increase ROI on your company’s marketing campaigns.

Step 1: Book an Ad

You book an ad on our association websites or career centers to reach your target audience.

Step 2: Track Visitors

Visitors to the association websites or career centers accept a cookie that tracks their browsing behavior as they continue surfing the web.

Step 3: Retarget Ads

Your ad follows the site visitors on other sites of interest to them, thanks to the tracking cookie. The ad is displayed to them as they browse the web – even beyond the association websites.

Step 4: Remind & Engage Prospects

The retargeted ad encourages the site visitors to revisit your website, landing page, or other resources linked to the ad. It aims to remind and engage them with your brand or offering.

Step 5: Connect with Potential Customers

By reaching out to these visitors beyond the association websites, you establish a connection with potential customers. Your ad creates opportunities for further engagement and interaction.

Step 6: Convert Potential Customers

When a potential customer who has previously visited the association website surfs the web, they encounter your retargeted ad on other sites. The ad captures their interest and entices them to click on it.

Step 7: Customer Takes Action

By clicking the ad, the potential customer takes your desired action, such as visiting your website, landing page, or completing a specific action (e.g., making a purchase, filling out a form).