50 Powerful Call-to-Action Phrases to Drive More Clicks and Sales
When it comes to guiding user activity, a strong call to action (CTA) is your ace in the hole. In
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Get info on the latest advertising tips and trends – right here.
Top Remarketing Strategies: How to Re-Engage Your Audience
Here’s the truth: getting people interested is one thing – but keeping them hooked, reeling them back when they slip
Ad Viewability: Why It Matters and How to Improve It
“Success comes from standing out, not fitting in.” – Don Draper, Mad Men. This sentiment hits like a spike through
Emerging Trends in Video Advertising You Need to Know
Video advertising has skyrocketed as THE powerhouse – one-two punch – in digital marketing. With a hungry audience salivating at
End-to-End Campaign Management: The Strategic Blueprint for Marketing Mastery
Marketing success has never been more complex given the oversaturation of the ecosystem—you have too much competition, and every inch
Why is First-Party Data Important for Building Trust with Consumers?
We all remember that scene—Mark at The Congress, looking like an alien, jumping rope and trying to justify his company’s
Rich Media Ads: Why They’re Essential for Modern Marketing
If you’ve ever been hooked by an ad that lets you interact, click, or explore right from the banner, you’ve
Video Advertising’s Influence on Purchase Decisions: What You Need to Know
If a picture is worth a thousand words, then a video is priceless—it’s just a lot of pictures rolled into
Are Lookalike Audiences Effective for Digital Marketing?
Imagine you have a group of loyal customers who are already in love with what you’re offering. Zealots who’ll take
How to Improve Conversion Rates: Expert Tips and Tricks
Right now, your website is like a rave everyone knows about—but when visitors arrive, they just stand around like wallflowers.
Building a Cohesive Cross-Platform Marketing Strategy for Your Business
Are your marketing efforts scattered across the digital universe—like mismatched socks in a hamper? Everything is there but somehow not
Insights into App Engagement: What Drives User Interaction?
Ever wonder why some apps are as addictive as the latest viral game while others gather digital dust? Why do
Tactics to Increase Sign-Ups: What’s Working in 2024
Struggling to get users to commit is like being stuck in the friend zone—or worse—in the “why buy the cow
User Behavior Analytics: Understanding Your Audience’s Needs
Ever wish you could read your customers’ minds like Professor X? While we haven’t cracked telepathy yet, user behavior analytics
Exploring the Types of Programmatic Advertising Available Today
You’re off to see the Wizard, the wonderful Wizard of Oz — or in this case, programmatic advertising — and
Why Offline Attribution Remains Crucial for Omnichannel Success
Do you think offline marketing is as outdated as flip phones and dial-up internet? That now it’s all social media,
Conducting a Brand Lift Study: Methodology and Best Practices
The good, the bad, and the ugly — one day, Samsung batteries started to explode. They went kaboom. And overnight,
Display Ads vs. Search Ads: A Comprehensive Comparison
Picking where to plunk down your dough is one of the biggest make-or-break decisions you’ll make when it comes to
Challenges and Solutions in Cross-Device Targeting
Smartwatches, Apple Vision, multiple tablets, a score of computers, and cellphones a million — today, the average person has over
10 Reasons to Invest in a Subscription Business Model
Spotify, Netflix, Adobe, Microsoft, and thousands of other megalomaniacal — and highly profitable — businesses have switched to subscription instead
How to Measure Sales Performance: Key Metrics and Strategies
Crack the code of your sales performance and supercharge your business. Forget all your gut instincts, your Hail Mary passes,
How Content Personalization Drives Engagement and Sales [5 Examples Included]
A couple of years ago, Harvard University published a study on the emotional connectors of marketing and how exploring them
ASO Checklist for 2024: Everything You Need to Optimize Your App
1.83 million — that’s how many apps are, as of 2024, on Apple’s App Store. And on Google Play? 3.95
How the Consumer Purchase Behavior Model Can Boost Your Sales
Understanding consumer purchase behavior is your bread and butter—it is paramount for crafting marketing strategies that resonate deeply. Strategies that
Step-by-Step: Building a Full Funnel Marketing Strategy
A full-funnel marketing strategy is the cat’s meow for engaging and converting customers at every stage of their journey. For
Understanding Target CPM: What You Need to Know
There’s a digital marketing labyrinth — a daunting multi-cornered Greek myth monstrosity that requires a ball of yarn and the
How to Create Eye-Catching Display Ads That Convert
David Ogilvy once said, “If it doesn’t sell, it isn’t creative.” Display ads are the bedrock of digital marketing. We
Analyzing the Effectiveness of App Install Ads Across Different Platforms
In the cutthroat arena of mobile marketing, app install ads are your bow and arrow of choice. The bell has
Analyzing the Impact of Subscription Marketing on Consumer Behavior
Understanding how subscription marketing shapes consumer behavior is the cornerstone of building successful programs — from strategies and ad buyouts
Measuring Ad Effectiveness: Key Indicators That Impact Sales and Revenue
Boosting marketers and Mad Men with a strong grasp of key ad performance metrics allows them to precisely measure ad
Customizing ABM Approaches for Different Industry Needs
Give ABM customization a try and watch your “engines” roar. This article is here to equip businesses with the scoop
The Beginner’s Guide to Calculating Return on Ad Spend in Your Campaigns
Let’s talk turkey and give beginners a clear grasp of ROAS calculation — the tools they will need to properly
How to Increase App Installs: A Guide to Effective Marketing Strategies
Let’s talk about apps and the whole funnel in user issues — this guide is here to help you. To
7 Creative Ad Campaign Ideas to Boost Engagement in 2024
Marketers need cutting-edge ad concepts — it’s crucial for staying afloat. Those tools and know-how are the difference between merely
Account-Based Marketing vs. Inbound Marketing: Key Differences and Synergies
Understanding the interplay of Account-Based Marketing (ABM) vs. Inbound Marketing is pivotal if you want to craft a winning marketing
Account-Based Marketing Tactics for Targeting High-Value Accounts
In the B2B world, targeted account-based marketing (ABM) helps you snag high-value clients through personalized outreach. It’s the equivalent of
Intent-Based Marketing: What It Is and Why It Matters
Getting up close and intimate with intent-based marketing gives your mad ad skills that extra oomph — the one that
The Compelling Benefits of Native Advertising for Brands and Consumers
Understanding why native advertising is surging in popularity requires recognizing its benefits for both consumers and brands. Native ads, seamlessly
Brand Protection in Digital Advertising: Tips and Best Practices
Your brand is your soul — you have to do everything in your power to keep it respectable. Think Samsung
Contextual vs Behavioral Targeting: A Closer Look
Understanding the nuances of contextual vs behavioral targeting is key to crafting impactful digital ad campaigns. This examination will delve
What Is a Demand Side Platform and How Does It Work? A Detailed Look
Are you confusеd about navigating thе complеx world of onlinе ad buying? This guidе dеmystifiеs Dеmand Sidе Platforms – DSPs.
DMP vs DSP: Which Digital Marketing Tool Fits Your Business Needs?
Are you confusеd? Too many acronyms in your marketing toolbox? Scratching your head and trying to figure out the differences
10 Tips for Optimizing Your Advertising Campaign
You might be throwing money down the toilet — there’s no better way to say this. Ads, particularly nowadays, are
Retargeting vs Remarketing: Which is More Effective for Your Business?
Long gone are the days of Don Draper — and the man’s cavalier, who almost acts by the seat of
User Engagement Metrics: What to Track and Why It Matters
Let’s do a case study quickly and to the point. In 2018 a known franchise of an international pizza brand
5 Key Elements of a Successful Branding Campaign
Marketing and getting your brand out there is hard — that’s it. That’s a big reveal. In a nutshell, it
Innovative Ways to Increase Audience Engagement
Nowadays, you have to basically have a bear on a tricycle, juggling bowling balls even to get a passing glance
Key Strategies to Leverage AI for Lead Generation
Scratching your head and wondering, “What am I doing wrong? How do I attract high-quality leads?” This article gives you
10 Creative Local Advertising Ideas for Small Business Success
Feeling lost? One more brand in a crowded local market? Just one more fish in the pond? You have aspirations
2024 Mobile Advertising Trends: What’s Working and What’s Not
Mobile ad dominance continues, but the game is changing — the times, as good-old Bob Dylan said, are a-changin’. Stay
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