ASTRAD Blog: Latest Insights in Digital Advertising

Rich Media Ads: Why They’re Essential for Modern Marketing

If you’ve ever been hooked by an ad that lets you interact, click, or explore right from the banner, you’ve

Video Advertising’s Influence on Purchase Decisions: What You Need to Know

If a picture is worth a thousand words, then a video is priceless—it’s just a lot of pictures rolled into

Are Lookalike Audiences Effective for Digital Marketing?

Imagine you have a group of loyal customers who are already in love with what you’re offering. Zealots who’ll take

How to Improve Conversion Rates: Expert Tips and Tricks

Right now, your website is like a rave everyone knows about—but when visitors arrive, they just stand around like wallflowers.

Building a Cohesive Cross-Platform Marketing Strategy for Your Business

Are your marketing efforts scattered across the digital universe—like mismatched socks in a hamper? Everything is there but somehow not

Insights into App Engagement: What Drives User Interaction?

Ever wonder why some apps are as addictive as the latest viral game while others gather digital dust? Why do

Tactics to Increase Sign-Ups: What’s Working in 2024

Struggling to get users to commit is like being stuck in the friend zone—or worse—in the “why buy the cow

User Behavior Analytics: Understanding Your Audience’s Needs

Ever wish you could read your customers’ minds like Professor X? While we haven’t cracked telepathy yet, user behavior analytics

Exploring the Types of Programmatic Advertising Available Today

You’re off to see the Wizard, the wonderful Wizard of Oz — or in this case, programmatic advertising — and

Why Offline Attribution Remains Crucial for Omnichannel Success

Do you think offline marketing is as outdated as flip phones and dial-up internet? That now it’s all social media,

Conducting a Brand Lift Study: Methodology and Best Practices

The good, the bad, and the ugly — one day, Samsung batteries started to explode. They went kaboom. And overnight,

Display Ads vs. Search Ads: A Comprehensive Comparison

Picking where to plunk down your dough is one of the biggest make-or-break decisions you’ll make when it comes to

Challenges and Solutions in Cross-Device Targeting

Smartwatches, Apple Vision, multiple tablets, a score of computers, and cellphones a million — today, the average person has over

10 Reasons to Invest in a Subscription Business Model

Spotify, Netflix, Adobe, Microsoft, and thousands of other megalomaniacal — and highly profitable — businesses have switched to subscription instead

How to Measure Sales Performance: Key Metrics and Strategies

Crack the code of your sales performance and supercharge your business. Forget all your gut instincts, your Hail Mary passes,

How Content Personalization Drives Engagement and Sales [5 Examples Included]

A couple of years ago, Harvard University published a study on the emotional connectors of marketing and how exploring them

ASO Checklist for 2024: Everything You Need to Optimize Your App

1.83 million — that’s how many apps are, as of 2024, on Apple’s App Store. And on Google Play? 3.95

How the Consumer Purchase Behavior Model Can Boost Your Sales

Understanding consumer purchase behavior is your bread and butter—it is paramount for crafting marketing strategies that resonate deeply. Strategies that

Step-by-Step: Building a Full Funnel Marketing Strategy

A full-funnel marketing strategy is the cat’s meow for engaging and converting customers at every stage of their journey. For

Understanding Target CPM: What You Need to Know

There’s a digital marketing labyrinth — a daunting multi-cornered Greek myth monstrosity that requires a ball of yarn and the

How to Create Eye-Catching Display Ads That Convert

David Ogilvy once said, “If it doesn’t sell, it isn’t creative.” Display ads are the bedrock of digital marketing. We

Analyzing the Effectiveness of App Install Ads Across Different Platforms

In the cutthroat arena of mobile marketing, app install ads are your bow and arrow of choice. The bell has

Analyzing the Impact of Subscription Marketing on Consumer Behavior

Understanding how subscription marketing shapes consumer behavior is the cornerstone of building successful programs — from strategies and ad buyouts

Measuring Ad Effectiveness: Key Indicators That Impact Sales and Revenue

Boosting marketers and Mad Men with a strong grasp of key ad performance metrics allows them to precisely measure ad

Customizing ABM Approaches for Different Industry Needs

Give ABM customization a try and watch your “engines” roar. This article is here to equip businesses with the scoop

The Beginner’s Guide to Calculating Return on Ad Spend in Your Campaigns

Let’s talk turkey and give beginners a clear grasp of ROAS calculation — the tools they will need to properly

How to Increase App Installs: A Guide to Effective Marketing Strategies

Let’s talk about apps and the whole funnel in user issues — this guide is here to help you. To

7 Creative Ad Campaign Ideas to Boost Engagement in 2024

Marketers need cutting-edge ad concepts — it’s crucial for staying afloat. Those tools and know-how are the difference between merely

Account-Based Marketing vs. Inbound Marketing: Key Differences and Synergies

Understanding the interplay of Account-Based Marketing (ABM) vs. Inbound Marketing is pivotal if you want to craft a winning marketing

Account-Based Marketing Tactics for Targeting High-Value Accounts

In the B2B world, targeted account-based marketing (ABM) helps you snag high-value clients through personalized outreach. It’s the equivalent of

Intent-Based Marketing: What It Is and Why It Matters

Getting up close and intimate with intent-based marketing gives your mad ad skills that extra oomph — the one that

The Compelling Benefits of Native Advertising for Brands and Consumers

Understanding why native advertising is surging in popularity requires recognizing its benefits for both consumers and brands. Native ads, seamlessly

Brand Protection in Digital Advertising: Tips and Best Practices

Your brand is your soul — you have to do everything in your power to keep it respectable. Think Samsung

Contextual vs Behavioral Targeting: A Closer Look

Understanding the nuances of contextual vs behavioral targeting is key to crafting impactful digital ad campaigns. This examination will delve

What Is a Demand Side Platform and How Does It Work? A Detailed Look

Are you confusеd about navigating thе complеx world of onlinе ad buying? This guidе dеmystifiеs Dеmand Sidе Platforms – DSPs.

DMP vs DSP: Which Digital Marketing Tool Fits Your Business Needs?

Are you confusеd? Too many acronyms in your marketing toolbox? Scratching your head and trying to figure out the differences

10 Tips for Optimizing Your Advertising Campaign

You might be throwing money down the toilet — there’s no better way to say this. Ads, particularly nowadays, are

Retargeting vs Remarketing: Which is More Effective for Your Business?

Long gone are the days of Don Draper — and the man’s cavalier, who almost acts by the seat of

User Engagement Metrics: What to Track and Why It Matters

Let’s do a case study quickly and to the point. In 2018 a known franchise of an international pizza brand

5 Key Elements of a Successful Branding Campaign

Marketing and getting your brand out there is hard — that’s it. That’s a big reveal. In a nutshell, it

Innovative Ways to Increase Audience Engagement

Nowadays, you have to basically have a bear on a tricycle, juggling bowling balls even to get a passing glance

Key Strategies to Leverage AI for Lead Generation

Scratching your head and wondering, “What am I doing wrong? How do I attract high-quality leads?” This article gives you

10 Creative Local Advertising Ideas for Small Business Success

Feeling lost? One more brand in a crowded local market? Just one more fish in the pond? You have aspirations

2024 Mobile Advertising Trends: What’s Working and What’s Not

Mobile ad dominance continues, but the game is changing — the times, as good-old Bob Dylan said, are a-changin’. Stay

AI for creative and video generation of advertising

Harnessing AI to Elevate Creative and Video Generation in Advertising

In an era where digital landscapes are constantly evolving, ASTRAD, a premier demand-side platform, is pioneering the integration of Artificial

Revolutionizing Programmatic Advertising: ASTRAD’s Integration of Deep Neural Networks into DSP Technology

The quest for more efficient, targeted, and cost-effective advertising strategies is perpetual in the ever-evolving digital marketing landscape. ASTRAD, a