Brand Safety Solutions
Minimize risk. Be sure your ads are served in safe environments.
Keeping Your Brand Safe, One Ad at a Time
ASTRAD is committed to ensuring that campaigns from agencies and brands follow the instructions in the Insertion Order. We will ensure that ads are always placed in brand-safe environments where requested.
To minimize the risk of ad misplacement, ASTRAD has developed a brand safety framework that covers the following areas:
Internal communications
Build and maintain your brand’s reputation and your audience’s trust using ASTRAD. We follow your instructions to ensure brand safety and only place ads in environments that align with your values.
Processes
Connect with your intended target audience securely and successfully. Our ad placement processes give you a clear view of where your ads are located and who your ads are reaching.
Platform
Guarantee your brand’s safety, transparency, and ad effectiveness. Our platform places ads in brand-safe environments and ensures compliance with industry standards.
Third-Party Tools
Get peace of mind for your ad campaigns. ASTRAD integrates third-party tools to give you additional assurance of your campaign’s safety and success.
High-Quality Ad Inventory
Ensure the safety and quality of your ads with ASTRAD. We provide a reputable and trustworthy advertising inventory, avoiding any inappropriate or low-quality environments for your ads.
Real-Time Reporting
Monitor your ad campaigns and make adjustments in real-time. ASTRAD’s up-to-date reporting allows you to ensure the security and efficiency of your ads.
Processes
We have implemented internal processes that specifically address brand safety. For example, all Insertion Orders ask advertisers for their brand safety requirements, and we ask them to state this information in the IO clearly. We have created a Brand Safety Policy that can be found on our website that describes in detail how we go about minimizing ad misplacement and our takedown policy should an advertiser deem that their ad has been placed in an inappropriate environment.
Platform
The Astrad platform operates entirely transparently. Advertisers can access the campaign setup and review and update the configuration if required, and they can also see where every single ad has been served down to the publisher level. Advertisers can also work with allowlists and blocklists, and these can be imported if the agency has its in-house lists, or these can be created on the platform across all ad exchanges. Astrad supports ads.txt, and advertisers can run a campaign only on mobile sites where that exchange is a direct seller for a website.
Third party tools
We have integrated trusted third-party content verification platforms MOAT (post-bid) and Integral Ad Science (pre- and post-bid) to give advertisers an automated industry solution. Advertisers can choose the solution that works best for them. We also support Doubleverify blocking tags that stop ads from appearing on sites not part of the campaign whitelist.
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Flexible, effective ads are around the corner. Contact us to take the first step.
