Connected TV Advertising
Connect with specific audiences wherever they are, even in public.
Connected TV Ad Campaigns
Smart TVs
Apple TVs
Roku
Gaming consoles like PlayStation
Attract Your Millennial and Gen Z Audiences
Meet your Millennial and Gen Z audience members where they are → Connected TV.
Streaming services are popular among these demographics, so this is where you can put your ad dollars to make a difference.
Ad formats
15-second or 30-second video ads
Ads appear while the app is loading or during content streaming
Benefits of Connected TV advertising
Additional channel to reach TV audiences
Complements linear TV
Offers programmatic capabilities to TV advertising
Incremental reach to audiences that no longer watch linear TV
Data and targeting will lead to more relevant ads
Astrad for CTV makes it much simpler for brands to reach their target audiences
across a variety of Connected TV and set up campaigns on their own parameters for
budget, goals, times of day, and geos.
- More control over who is viewing your ads than with linear TV
- Track and Measure campaign performance
- Full-funnel solution to maximize reach
- Precise, Contextual audience segmentation
- Users can access itscontent at any time and from different devices
HIGH VIEWABILITY SCORES
HIGH VIDEO COMPLETION RATES
UNCLUTTERED MEDIA ENVIRONMENT
Opportunities with CTV
Branding / Awareness Mobile Acquisition
Amplify your voice and build your brand among your key audiences adapting to new digital consumption habits.
Mobile Acquisition
Find, attract and convert high quality users while tracking campaign performance and measuring their success with MMPs tracking links. Currently supported by Adjust, Appsflyer and Kochava.
CTV advertising is exponentially growing as an opportunity to engage users combining the perks of online advertising with the reach of TV.
Ready to See Your Digital Ad Results Soar?
Flexible, effective ads are around the corner. Contact us to take the first step.
