Contextual Advertising

Target your audiences without compromising their privacy.

Contextual Audience Targeting

Reach the right people based on the websites and apps they visit, rather than relying on personal information.
Deliver ads that match your audience’s interests and preferences – all while respecting their privacy.

Contextual Targeting & Publisher Whitelists

Here’s how you can use ASTRAD for your own contextual advertising:

Step 1

Create a list of publishers on which you’re willing to show your ads. This can be for specific audiences and ad formats at negotiated prices.

Step 2

ASTRAD takes your list(s) and makes sure that your ads are placed appropriately – by the whitelist(s) you provided.

Step 3

We use third party partners as well in order to target pubs on context based on a prebid solution.

How Does It Work?

Here’s an example of how contextual targeting can be used.

A female high-street fashion brand may create a contextual allowlist comprising female magazines.

This brand’s allowlist would include online magazines for women that cover topics such as fashion, lifestyle, and beauty.

Global ads reach

The result? The fashion brand’s ads get displayed on websites that already have an audience of women interested in fashion. That means more potential customers see their ads!

Connect With Your Target Audience Without Compromising Privacy

Say goodbye to invasive targeting and hello to contextual audience targeting for precise and privacy-friendly results.


Contextual audience targeting a powerful approach that lets you reach the right people based on the websites and apps they visit, rather than relying on personal information.

This means you can deliver ads that perfectly match their interests and preferences, all while respecting their privacy.

Contextual Targeting and Publisher Whitelists

Contextual targeting involves creating whitelists of publishers, and ads will only show on publishers in the list. Advertisers can agree on PMPs with publishers for specific audiences or ad formats at negotiated prices.

  • For example, a female high-street fashion brand may create a contextual allowlist comprising female magazines.