Creative library: Ad Formats and Sizes

All ad formats and sizes can be uploaded to the ASTRAD platform. You can see which campaigns use your creatives, and any changes made to your creatives will be updated immediately across all strategies.

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Build Ads That Are Personal and Tailored to Your Audience

With ASTRAD’s Creative Studio, you get a talented team of experienced creatives and marketers who collaborate with you to understand your brand, your objectives, and your unique selling points. We help you create more meaningful connections with your audience by delivering:

Eye-catching visuals

Persuasive copy

Engaging video content

Customized marketing strategies

Our supported Ad Formats

Display

We support all display ad sizes and formats such as .png, .jpeg and .gif to have the furthest reach for your campaigns.

Video

We support uploading MP4 files or third-party VAST or VPAID ad tags. Where an MP4 file is provided, we will generate the video VAST or VPAID tag.

Native

We support native advertising for mobile apps, and the following items are required to generate the native ad in real-time – title, image, text, icon, and call-to-action text.

Rich Media

ASTRAD has an internal creative studio that can build custom rich media experiences in HTML, free from costs or rich media platform limitations.

Audio

We support uploading MP3 files or third-party audio VAST ad tags. Where an MP3 file is provided, we will generate the audio VAST tag.

Video Ad Formats

Video ad formats could be more cohesive, and there are several video ad formats to choose from, so you will need to align your campaign plan with the ad formats. For example, if you want to run in premium known placements, you must choose video ad formats that can achieve scale on the mobile web.

  • In-feed video (typically, in-app)
  • Vertical video (typically, in-app)
  • Pre-roll / mid-roll (typically mobile web)
  • Interstitial landscape (in-app)
  • Rewarded video (in-app)
  • Rich media video

In-App Native Ads

In-app native ads are up of several parts that are assembled into a native ad format when the app calls for them, including:

Logo

Thumbnail

Description

Headline text

Call to action

Image

Benefits of Rich Media

Interaction

More interaction and engagement with the target audience.

Performance

Proven increased campaign performance.

Awareness

The large ad sizes, ad format options and increased interaction lead to higher levels of brand awareness from rich media.

Measurement

Brands can measure any event within the rich media experience.

Scale

Rich media can run in-app and web. Programmatic offers massive scale to reach your target audience in brand-safe environments.

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