Criteo Exchange - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Criteo Exchange?
The Criteo Exchange is a neutral marketplace for sellers and buyers to match demand to supply – by neutral it does not favor one side over the other, similar to stock exchanges. Criteo’s Ad Exchange differentiates from others by providing conditional access to the First Party Media Network and Commerce Data Collective, to those who choose to participate.
More definitions
CRITEO SSP
CUSTOM AUDIENCE
CUSTOMER ACQUISITION
