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Data Management Platform (DMP)

Improve your targeting. Reduce ad waste. Increase your campaign performance and ROI.

Manage All Your Campaigns in One Place

With ASTRAD’s DMP, you get first-party and third-party data in one place. Simplify your campaign management with our user-friendly dashboard. You’ll gain:

Streamlined audience targeting

Efficient data collection

Convenient storage

Retarget Your Audience & Get Laser-Focused Ad Campaigns

Retargeting is useful when a potential customer visits your site, but then leaves without buying. Here’s how it works:

Step 1

Your audience sees your website/online shop.

Step 2

Your audience leaves your site without making the purchase.

Step 3

With ASTRAD, your ads are retargeted to other areas on the internet that your audience visits.

Step 4

Your audience sees your ads on other sites, prompting them to go back to your site.

Step 5

This time, your audience becomes a buyer. If your audience needs to see your ad more than 2 times before making a purchase, we retarget your ads again to create a buyer.

Target Your Audience By Their Interests

Reach and engage your ideal audience. Get access to over 100 categories and subcategories of interests as well as the ability to combine them. How? ASTRAD brings you extensive interest groups to target by using leading third-party DMPs, including:

Target Your Audience By Their Demographics

Customize messages and offers according to each segment of your audience. That means, you can reduce unnecessary spending by only showing ads to people who fall into one demographic, such as:

Age

Gender

Income

Life stage

And other attributes

Build Segments Based on Campaign Data

Our Data Management Platform can create custom segments based on campaign events like:

Impressions

Clicks

Views

Downloads

You can then use segments to precisely target other campaigns or ad lines.

For example: Target users who have watched a video ad with special offers using other ad formats, such as interstitial ads.

First Party Data

Bring your own first-party data, and upload that information into our DMP.
Direct. Secure. And encrypted

Third Party Data

Store all segments in a single location – with full descriptions and pricing information. Then, add those segments into campaign lines.
You can use existing third-party data integrations with Adsquare, DataXpand, and Kochava. Or you can add your preferred third-party data solutions.

Take Control of Your Ad Results

Reach exactly the audience you want to reach by targeting new, existing, or lapsed users. ASTRAD’s DMP improves your ad efficiency by:

Targeting the right audience

Reducing wastage

Improving overall effectiveness