Ecommerce Marketing
Target specific geographic locations and interests through programmatic performance marketing and boost your sales.
Get the Best of Both Worlds
Programmatic advertising allows advertisers to run ecommerce marketing campaigns while taking advantage of all the features and benefits in the industry.
With programmatic and performance, media is still purchased using the CPM model, but our DSP’s machine learning algorithms optimize campaigns toward their performance objectives.
Boost Your ROAS with Performance Marketing
Data
Bid Price
The bid price is determined by a DSPs machine learning algorithm based on the predicted likelihood that a person is likely to convert. The higher the bid, the higher the likelihood.
Quality
Trust and quality are two of the biggest issues in performance marketing. Fortunately, ASTRAD gives advertisers 100% campaign transparency so that they see at a granular level tens of metrics for every line including where every impression is shown.
Conversion
The economics of performance marketing campaigns and programmatic advertising are based on people taking action. If action is not taken then the performance of a campaign will deteriorate and not scale whatsoever.
ASTRAD’s Performance Marketing Solutions
ASTRAD focuses on four areas of ecommerce performance marketing:
Quality traffic
Attract qualified and interested users to your site and optimize towards lower funnel event such as a purchase event (first transaction, first ride, or subscription).
Increase retention
Boost the quality of your users and their LTV by retargeting and remarketing your products to them on your store.
Geo-location
Geo-location performance objectives can be a measure of incremental footfall in-store.
Store Purchases
Measure the effectiveness of your ads in driving sales and revenue using metrics like Cost-Per-Transaction or Return on Ad Spend (ROAS) metrics.
