Footfall Detection
Track in-store foot traffic and conversions to determine if someone who viewed an advertisement has visited a particular store or location.
Drive foot traffic to YOU
Footfall advertising is a targeted marketing strategy that leverages location data and geofencing technology to reach potential customers when they are physically near a business. It offers several advantages, including precise targeting, increased foot traffic, improved conversion rates, real-time customer engagement, data insights, cost-effectiveness, and a competitive edge. This approach allows businesses to efficiently use their advertising budgets and deliver personalized messages to a relevant audience, ultimately driving more customers to their physical locations and increasing sales.
Enhanced Customer Engagement
Footfall advertising aims to increase customer engagement by delivering relevant and timely messages to individuals in close proximity to a business. By delivering personalized offers, discounts, or information, it can encourage potential customers to visit the physical location, boosting foot traffic and potential sales for the advertiser.
Location-Based Targeting
Footfall advertising is a marketing strategy that focuses on targeting consumers when they are physically present near a specific location, such as a retail store, restaurant, or event venue. It leverages location data to reach potential customers when they are most likely to make a purchase or engage with a brand.
Mobile and Geofencing Technology
This advertising approach often relies on mobile devices and geofencing technology. Geofencing involves setting up virtual boundaries around physical locations, and when a user's mobile device enters or exits these boundaries, they can receive targeted ads, promotions, or notifications related to nearby businesses or attractions.
