Adaptive Conversion Optimization (ACO) - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Adaptive Conversion Optimization (ACO)?
An ASTRAD AI Engine feature represents conversion optimization’s evolution. By continuously adjusting bids every hour, ACO aims to maximize client sales while meeting a Cost per Order (CPO) target. This approach allows for more precise and efficient budget allocation, as the AI engine can respond to fluctuations in market conditions, consumer behavior, and competitive activity in real time. As a result, advertisers can achieve better performance from their campaigns, seeing higher conversion rates and improved return on investment (ROI).
