Addressable Advertising - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Addressable Advertising?
Advertising relies on identifiers to improve the planning, engagement, measurement, and optimization of digital advertising. Identifiers, such as cookies, mobile device IDs, and user account information, play a crucial role in understanding and tracking user behavior across different digital platforms.
