Artificial Intelligence (AI) & Machine Learning (ML) - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Artificial Intelligence (AI) & Machine Learning (ML)?
Artificial Intelligence (AI) & Machine Learning (ML). AI aims to automate decisions to solve complex problems that previously required a human in the loop. ML is a subset of AI that allows a machine to automatically learn from past data without programming explicitly. AI/ML effectiveness is improved with scaled, accurate, and timely data.
