Bounce Tracking - Definition

Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.

What is Bounce Tracking?

Bounce tracking, or link tracking, involves adding parameters to URLs to transfer information across different organizations. Various supply chain partners widely use this technology for millions of websites, including authentication providers, credit card verification systems, and even Google and Facebook for tracking clicks on advertiser links within search results and ads on their digital properties. UID2 and Prebid SSO also rely on this technology to ensure that users’ opt-in preferences can be communicated across various sites they visit, even with the active interference of internet gatekeepers.

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