Brand Safety & Fraud Prevention - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Brand Safety & Fraud Prevention?
Brand safety tools are used to regulate automated optimizations to ensure that a media owner’s or marketer’s standards for acceptable content are applied to the media they sell or purchase, respectively. Fraud prevention, on the other hand, refers to automated optimizations designed to eliminate non-human traffic or prevent false branding of media in which marketers advertise.
