Channels - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Channels?
The term “media channel” refers to the platform where the advertiser intends to reach their target audience with their message. A media channel could combine various ad formats with specific devices, such as a video ad displayed on a social media platform and viewed on a mobile device. Examples of online media channels include search engines, display networks, mobile apps, social media platforms, and video streaming services.
