Click-through Rate (CTR) - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Click-through Rate (CTR)?
Click-through rate (CTR) is a metric that measures the percentage of people who click on an ad after seeing it. It is calculated by dividing the number of clicks on an ad by the number of impressions served.
