Commerce Media Platform - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Commerce Media Platform?
This refers to ASTRAD’s comprehensive advertising platform, which includes both a demand-side platform (DSP) and a supply-side platform (SSP). It is fueled by the world’s most extensive collection of commerce data, enabling marketers and media owners to effectively target audiences and generate revenue from advertising that drives commerce outcomes.
