Demand-side Platform (DSP) - Definition

Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.

What is Demand-side Platform (DSP)?

A technology platform used by marketers to achieve outcomes through advanced targeting tactics, often known as a demand-side platform (DSP), provides a centralized system for managing advertising campaigns. It offers features for campaign setup, execution, and performance tracking, as well as access to a wide range of ad inventory. By combining targeting, campaign management, and reporting, the platform helps marketers optimize campaigns and achieve efficient, scalable results.

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