Guaranteed Deals - Definition

A type of programmatic deal known as a Programmatic Guaranteed agreement is based on a committed volume of impressions that are sold at a fixed price, ensuring a guaranteed budget for the advertiser. This arrangement allows advertisers to secure premium ad placements in advance, providing certainty in both the number of impressions and the cost. By locking in these terms, businesses can effectively manage their advertising expenditures while ensuring their campaigns reach the desired audience consistently. Additionally, Programmatic Guaranteed deals often involve direct negotiations between advertisers and publishers, fostering stronger partnerships and enabling more precise targeting and customization of ad content to maximize campaign performance and return on investment.