Mobile Advertising Identifiers (Maids) - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Mobile Advertising Identifiers (Maids)?
Unique and anonymous identifiers provided by a mobile device’s operating system. Apple plans to change the usage of its mobile identifiers (IDFA) on Apple devices to ask users to “opt-in” to any rival apps not controlled by Apple before allowing them to receive the IDFA. Note, Apple does not apply these same policies to its own apps.
More definitions
MONETIZATION
MULTI-TOUCH ATTRIBUTION
NATIVE ADS
