Outcome - Definition
Digital advertising is the land of acronyms and technical terms. Our glossary can help you make sense of it all with definitions of the most common terminology.
What is Outcome?
An "outcome" refers to the achievement of one or more success metrics, also known as Key Performance Indicators (KPIs), that are defined by our Marketer and Media Owner customers. These outcomes are used to measure the effectiveness of campaigns and ensure that the specified goals are met.
More definitions
OUTCOME OPTIMIZATION
OVER-THE-TOP (OTT)
PASSBACK
