Post-Click Sales - Definition

A purchase made by a consumer on a website or mobile app within a specific period of time after the user clicks on an ad is known as a post-click conversion. This time window, often referred to as the conversion window, typically lasts up to 30 days but can vary depending on the platform or advertiser's settings. The purpose of tracking this period is to measure the effectiveness of advertising campaigns by determining how long it takes for a user to complete a purchase after interacting with an ad. By analyzing post-click conversions, advertisers can assess their ROI and refine their strategies for better targeting and engagement.