Performance Marketing Campaigns

Drive app installs, generate leads, and target specific geographic locations through programmatic performance marketing campaigns.

Get the Best of Both Worlds

Programmatic advertising allows advertisers to run performance marketing campaigns while taking advantage of all the features and benefits of programmatic advertising.
With programmatic and performance, media is still purchased using the CPM model, but the DSP’s machine learning algorithms optimize campaigns toward their performance objectives. This differs from performance marketing with ad and affiliate networks where payment is made per conversion.

Boost Your ROI with Performance Marketing

Data

Using many data input options such as bid response parameters, first party data, third party data and previous campaign data to determine a targeting match with a bid response from a person.

Bid Price

The bid price is determined by a DSPs machine learning algorithm based on the predicted likelihood that a person is likely to convert. The higher the bid, the higher the likelihood.

Quality

Trust and quality are two of the biggest issues in performance marketing. Fortunately, Certis Media gives advertisers 100% campaign transparency so that they see at a granular level tens of metrics for every line including where every impression is shown.

Conversion

The economics of performance marketing campaigns and programmatic advertising are based on people taking action. If action is not taken then the performance of a campaign will deteriorate and not scale whatsoever.

ASTRAD’s Performance Marketing Solutions

ASTRAD focuses on three areas of performance marketing:

App Installs

App installs performance objectives can be a Cost-Per-Install or a post-install event such as a sale event (first transaction, first ride, or subscription).

Lead Generation

Lead generation performance objectives can be Cost-Per-Lead or Cost-Per-Landing on the advertiser’s website.

Geo-location

Geo-location performance objectives can be a measure of incremental footfall in-store.

Store Purchases

Measure the effectiveness of your ads in driving sales and revenue using metrics like Cost-Per-Transaction or Return on Ad Spend (ROAS) metrics.

How Does It Work?

ASTRAD uses the following factors to decide who to show ads to.

Ad Format and Size

The more ad formats and sizes that advertisers add to a campaign, the more options exist to show ads. For any publisher or ad spot, there needs to be a match in ad format and size.

Audience Targeting

Target your ads to specific audiences based on demographics, interests, and other factors.

Placement Targeting

You can choose to show your ads on specific websites, apps, or other placements.

Bidding

You set a maximum price they are willing to pay for each click or impression.