ASTRAD Privacy Policy

Please read carefully.

1. Introduction

This privacy policy is aimed to inform both users (‘Customers’) of ASTRAD’s (‘ASTRAD/we/us/our’) services in the field of mobile advertising from our website www.astrad.io (‘Our website’) as well as end-users (‘End users’) of our advertisements on how we acquire and use certain information. ASTRAD owns a Demand Side Platform (‘DSP’) that allows customers to create and publish their necessary mobile advertisements. An account is required to access the DSP and place orders. As a result of the creation of such accounts, ASTRAD acquires personally identifiable information (PII) on the Customer. By interacting with ASTRAD’s mobile advertisements through third-party websites and applications, End users also provide us with non-identifiable information (NII). How we use the acquired information for both Customers and End users is listed below.

2. Information on Customers


 2.1 What personal information do we collect from Customers?

When registering on our site, as appropriate to create an account for our DSP, subscribe to our newsletter, or enter a request into our website, you may be asked to enter your name and organization name, email address, mailing address, phone number, or other details.


2.2 How do we use Customer Information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To identify individual Customers and execute their orders.
  • To personalize the Customer experience and to allow us to deliver the type of content and product offerings in which Customers are most interested.
  • To improve our website to serve the Customer better.
  • To allow us to better service you in responding to your Customer service requests.
  • To follow up with Customers after correspondence (email or phone inquiries).
  • Send information; respond to inquiries and other requests or questions.
  • Process orders and send information and updates about orders.
  • Send you additional information related to your product and service.
  • Market to our mailing list or continue sending emails to our clients after the original transaction.
2.3 Unsubscribing from our Mailing List

If at any time you would like to unsubscribe from receiving future emails from our mailing list, you can email us at [email protected] and we will promptly remove you from future correspondence.

2.4 How do we protect customer information?

Customer personal information is contained behind secured networks. It is only accessible by a limited number of persons with special access rights to such systems and must keep the information confidential. We implement a variety of security measures when a user places an order to maintain the safety of their data.


2.5 Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow), enabling the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process previously entered data in our DSP. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf. You can have your computer warn you each time a cookie is being sent, or you can turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn how to modify your cookies. If you turn cookies off, some features will be disabled. It won’t affect the user’s experience, which makes your site experience more efficient and may need to be fixed. However, you will still be able to place orders.


2.6 Third-party disclosure of Customer Information

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

3. End-user information

End users provide us with certain information (NII) when their devices such as mobile phones or tablets interact with our advertisement servers.

3.1 For what purposes do we collect End-user information?

We use information collected on End users to improve our advertisements for (instance in relevance), including but not limited to reporting to our Customers, analyzing trends, and detecting fraud. We may share this non-personally identifiable information with clients, vendors, and other companies we conduct business with.

3.2 What information do we collect on End users?

No personally identifiable information (PII) is collected on End users. We do collect non-identifiable information (NII) on End users. Information contained on End users may be, but is not limited to:

  • the IP address of End users’ devices on the mobile internet to help us identify the mobile operator, connection type, and other details;
  • the ‘user agent’ of the End users’ browser or application, and other relevant request headers, to help us identify the device type;
  • the date and time of the ad request or interaction; and
  • a unique identifier, such as an HTTP cookie or device identifier, enables us not to show the End-user the same ad repeatedly.

We also encourage (but do not require) our publishers to share additional information that is not personally identifiable but that we may use to improve ad relevance. This data may include the following:

  • End users’ age or age range, if known to the publisher;
  • End users’ gender, if known to the publisher; and
  • End users’ geographic location, if known to the publisher.
3.3 End-user Opt-out

Some, but not all, mobile platforms allow you to manage settings specifically; on others, you can only control cookies at a global level. If you wish to block these cookies, you must change the relevant settings on your mobile device. Details on how to do this vary based on your mobile device operating system and browser, but common causes can be addressed as follows:

#1: iOS
  • From the home screen of your device, select the “Settings” icon
  • Select ‘Safari’ from the list
  • To adjust the cookie settings, tap ‘Accept Cookies.’
  • Choose either “Never,” “From visited,” or “Always.”
#2: Android
  • Open the browser app
  • Push the ‘Menu’ button
  • From the options that are shown to be running, select the ‘More’ option
  • Select the ‘Settings’ function from the list of browser functions
  • Scroll down to the ‘Accept cookie option. If the box is checked, uncheck it to disable cookies; if it is unchecked, select it to enable cookies.

4. Privacy policy updates

ASTRAD reserves the right to update this privacy policy and publish changes on our website. Users are advised to read up on our current privacy policy regularly.